The interest that Intel has a cause is bought Wind River

" IT t the most popular selling dog stairs imes weekly " reporter / Liao Zhen (comprehensive report)

Since bedding bag went up " market share breaks up very hard time " demon cuss, intel is searching new chance all the time. Recently, they choose to be initiated to built-in equipment market " assault "

Intel never needs money. Although be in what be left to give 1.45 billion dollar by the European Union to dog crates large breed punish sheet hind, in the time that is less than a month, intel old hand one brandish, still buy WindRiver with the price that does not poor.

On June 4, intel company interior is reached formally consistent, 884 million dollar buys denounce endowment WindRiver company. According to saying, intel the total cash price with every 11.5 dollars, those who buy WindRiver is all and current. Trade after announcing, intel share price overcomes the market to close in Na Sida tall 1.19% , sign up for 16.13 dollars, show what wall street investor trades to this to value.

WindRiver is industry is offerred exclusively those who face industry market is embedded software platform manufacturer. Buy after finishing, windRiver will become a subsidiary of Intel.

The end that refer buys this, intel software and the vice-president RneeJames of the service department express, buy this will enhance Intel to embed in movable type the ability of device sphere, this also will dog stairs for bed be to make processor and software the PC domain from the tradition to embedded system and one of strategy that mobile equipment system changes.

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Intel is dedicated to enlarging PC market all the time besides " domain " , but time and again be thwarted. And employ cash this complete buy each other, look in the bosom already part holds.

Ill transition

The United States " artificial intelligence " the a dvd discovery channel uthor of one book once had said to suit apply mechanically one sentence very much the word at Intel: When a company the market share inside the industry is achieved 50% , so its market share won't break up again time, must seek new point of growth.

Since 2000, intel is in this fixed position all the time, to 2009, intel is about in the portion of market of personal computer microprocessor 80% . Relevant data shows, at present the market of PC domain reachs saturation gradually, and the best selling dog stairsaccording to estimation, future is annual market amplitude won't exceed 10% .

Interesting is, analysing Intel forestall in one case, the vice-president of survey firm Gartner Masiding Ruinade thinks, intel makes the point of growth of the market to achieve, must bear the bad name of antitrust: Through reducing the pri dvd discovery 4 ce of center of processor, data or software and profit actively, will stimulate client consumption with this, make thereby the narrative that whole industry fills fast growth it seems that.

Intel is searching new point of growth to go up, it may be said is indefatigable hard, they try to pass the share that increases in other sphere chip to reduce the PC with mature to developing, slow growth all the time the dependence of the market. But up to now, it is not quite successful on the business besides microprocessor.

June 2006, intel sells communication chip group, this business ever cost ten dollars, occupied the much that Intel invests, cause company financial strain for a time. At that time, it developed chip of a series of high-end mobile phone, besides offer the company such as Palm and Motolora to try to use, did not receive wide application. Final, because the cost of development is too high, this branch all the time deficit, must sell Marvell. The product that comes off at the same time still includes multimedia signal business to wait.

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At that time, prime rate is the product that all selling 1 billion dollar, clinch a deal finally the price is 600 million dollar. Intel depreciates processing, it is transition of business of communication of plan have the aid of originally, but the rate that operation business and equipment manufacturer replace a product, what do not anticipate like Intel is fast in that way, invest relevantly a lot of more finally cannot effectively translate into product.

With ill transition photograph is compared before Intel, buy WindRiver this to let Intel believe to search at long last it seems that was opposite direction. Also be in heaven even all along sedate Intel tall canal the ground says, embedded the system will have about a hundred 100 million dollars in recent years gain profit opportunity.

Built-in trilogy

Chip clear the way, assist an operating system, add softwar dog crates large best buy e company without seam join, intel is in ground of in an orderly way layout.

March 2008, intel is rolled out " approach is moved " (Atom) processor, it is based on brand-new small framework, it is small-sized or low cost technically can equipment is used. Hua Shuo " easy PC " get online to arrive before the public and have one's moment Atom belt first originally the market, wait for computer firm in grand Qi drive below, get online the new show that this immediately makes PC group.

According to data of ISuppli of market research organization, got online 2008 this shipment volume is cruel add 20 times, market of whole world of the four seasons has Intel Atom processor rate amount to 81.8% . Accordingly, the approach that the viewpoint worries about low uses processor the market of traditional jotter chip with higher profit of meeting race to control. To this, intel vice-president answer weighs Sidifen Smith, the sales volume of Atom processor anticipates more than far, the thing that grabs the market won't happen. The personage inside course of study guesses at this point, approach uses processor may be the carrier that Intel expands to PC periphery chip.

A series of tendercy o dog stairs for car f Intel also confirmed this guesses. The applied range that approach uses processor besides get online this, still have MID (mobile Internet product) the market. In Feburary 2009, ou Dening still expresses, intel is in dedicated at using approach chip is used at the mobile phone to make. Recently, intel reveal everything " the truth " : This processor will be used at getting online not only this, mobile Internet product, still get on application in built-in device. scooby costume

Approach moves processor to enter built-in equipment market, must face two problems: Bad news can, operating system. What built-in device needs is the chip with can little waste time. And be in before this on one hand, approach moves processor a priori to be not worth. It flies with what be based on ARM framework the electric energy of chip of the Er that think of card is 14W, 3W respectively. Industry says because of this play, get online when what approach moves processor to get online to encounter ARM framework originally this (connect high roll out " SmartBook " abide by namely at this framework, the detail sees this print go up period " get online this chip emerges again competitive undercurrent Gao Tongxin tastes can and Intel to compare relative superiority or inferiority " ) , defy as DOS WindowsXP.

Nevertheless, since be processor tycoon, the cost that reduces chip can calculate a problem far from to Intel, but in operating system respect, intel calculates only new army.

Intel rolls out a series of low cost on one hand can approach is moved, the northern part of the country in the stage to June 4 from original Sliverthorne platform border computer is exhibited on the Moorestown that appear, intel is in bad news can, medicinal powder hot field has very big rise, according to calling Moorestown the bad news of processor can not as good as inchoate approach uses processor very one of; On the other hand, they in Feburary 2009, roll out the operating system Moblin2 of first Linux, use with MID equipment originally for getting online only.

In August 2008, intel buys British shift Linux to develop business OpenedHand company, what go up in Linux with him complement is insufficient. Nevertheless, in built-in device sphere, intel assumed the role of operating system and chip provider, but in this one new field, it appears not so do a job with skill and ease. Intel spokesman Bill Kaerde admits helplessly, be in at present this one domain, approach moves the performance that processor provides to cannot satisfy the requirement of the user, but the technology that a few servers use a program to be able to let it produces effect. Intel encountered a few difficult problem. Buy WindRiver as it happens to be able to help Intel resolve these difficulty, be in for the company embedded the reliability that offerred earnestly to need with mobile phone domain.

The analyst points out, the product of WindRiver special agree with the software product of Intel, among them compile implement can help Intel optimize software, make its move on the X86 chip of feebleminded bad news. In the meantime, the Linux platform that WindRiver releases, also can satisfy Intel to run from opposite directions source of the operating system long for. Intel rolls out a series of at the compositive chip of the newest product such as machine top box and TV using recently, windRiver as it happens made up for dog crates large dogs the company inadequacy in side of software of this one domain.

Notable still is, the client of WindRiver had had one to grow string of name on sheet: Suo Ni, BMW, Boeing, Verizon. After WindRiver becomes the subsidiary of Intel, these client nature make the thing in the bursa of Intel. Industry analysis thinks, if say a variety of defeat previously, because lack the market,be, so WindRiver gives nowadays these list of Intel, and the wireless network market that forming, hit needle of potion strong heart in the investment of this one domain to Intel undoubtedly.

Nevertheless, although positive factor is not little, but the hope that whether can WindRiver realize Intel really, industry still supports careful and wait-and-see attitude. Have person even, intel is " rub Er is mensurable " religiosity person, it likes to make all sorts of chip, but in the built-in device sphere that each does things in his own way, how many company can catch up with the pace that Intel updates again?