Guide language: American media publishs an article to say now, the apple c dog stairs for bed ombines father to held CEO Qiao Busi concurrently to promote artistic height successfully product news briefing. · of rice of Er of card of communication problem expert adds the name of a river in Shaanxi and Henan pro dvd discovery best buy vinces (Carmine Gallo) summary analysed Qiaobusi the theme of a lot of hour makes a speech, sum up a few big successful secrets that gave Qiao Busi news briefing from which. It is article full text below:
30 come for years, malic combination author holds Qiao Busi of · of husband of CEO history the base of a fruit concurrently (the height that Steve Jobs) promoted art product news briefing. He is in new book " Steve Qiaobusi's news briefing is private: If where,insanity is accomplished before any audiences and great " in announced the skill that when Qiaobusi builds the subject that makes a person impressive to make a speech, uses.
Qiao Busi does not sell computer; What he sells is a kind of experience. His news briefing also is such, its intention depends on transmitting information, lead audience and recreational customer. Malic news briefing is having all essential factor of a great the living theatre: Outstanding play, hero and effect of vision of rascally, prop, exclamatory making a person, and a climax hour that yields content of entrance ticket price to be worth somewhat. If you can go to these element conformity in your news briefing and speech, so the product that you also can sell you with Qiaobusi's means and originality. resealable bags
1, theme. Qiaobusihui has fixed position to every product, install a motif for this. E.g. , he is to the description of MacBook Air " the notebook computer with the smallest whole world " . This one description appears on his speech slide, appear on malic website and press release. Do you hope which characteristic of your product consumer understands most? This theme must accord with you all sale and allegation content.
2, rascally. In every classic tale, the hero is met hassle is rascally. 1984, the rascal in malic eye is IBM. Before selling a group to roll out that famous 1984 TV ad to the apple for the first time in Qiao Busi, he told about about IBM how be determined is regnant the story of computer industry. Qiao Busi says at that time: "IBM hope dictate is whole computer industry, they were aiming muzzle now operate last obstacle of the industry: Apple. " the rascal in malic mouth became Microsoft now. If let audience feel you and they have common enemy, so the fight that arouses them effectively, consumer change is your missionary.
north face shirts3, concise slide. Malic product is convenient use easily, because they deleted trival place. Similar measure also applies to the slide that Qiao Busi news briefing uses. These slide are surprising crisp, without unnecessary and overelaborate formalities. The picture is the mainest essential factor. When Qiaobusi releases MacBook Air, a piece of picture shows a hand draws out this computer from inside a common file paper bag, this piece of picture surpassed all languages. You might as well want, powerPoint slide has 40 words on aver most popular selling dvd discovery age. And some momen dog stairs best buy t, qiao Busi is in 10 p mo dvd discovery channel st popular selling dog crates large ieces of slide used 7 words only in all.
t mobile prepaid cards4, demonstrate. Neurology home discovers cerebrum feels very easily wearily. Qiao Busi won't let you time loses interest. He spends 10 minutes to reveal a new product or new function only normally, and fun is fascicular. Qiao Busi is in IPhone was rolled out on Macworld congress 2007 most popular selling dog stairs (The mobile phone gets online)When, how is he showed cereal song map used on IPhone. The detailed list of astral Buck shop that Qiao Busi checked place through IPhone, say next " let us hit to try " . Then he dialed a telephone, qiao Busi is opposite before full-court audience phone other one aspect of the matter says, "I should order 4000 cups of coffe dog crates large strong e that take iron. Not, just open a fun " .
5, climax hour. Of Qiao Busi every time the news briefing has hour of a climax, if using neurology home, say even if can make audience mood ablaze. This climax hour can let audience engrave this one incident. Take 2007 for Macworld congress, qiao Busi begin did not tell an audience the apple released to be a the most popular selling dog crates large ble to hear music, see video and the novice opportunity that play game. He says at that time: "We rolled out 3 revolutionary products today. The first is the wide screen IPod that has feeling hold. The 2nd is a revolutionary mobile phone. The 3rd is a revolutionary network communication equipment. IPod, mobile phone, network communication equipment, what is you know? Not, this is not 3 products, this is collect 3 person the new product that is an organic whole! " audience immediately erupts a hurrah, because this makes a person accident too, too exciting. Climax hour will appear again on September 9 this year, but not be the apple releases a product this, after Qiaobusi accepts liver transplanting operation oneself, make public first however appear.
Still have a bit, that should sell a dream namely. What have cacique temperament so like Qiaobusi is oratorical have a kind of religion like cordial, the hope creates a kind of new experience. When Qiao Busi released IPod 2001, express: "A little change can let the world become more good " . Most at that time person regards IPod as a music the player, it is OK that Qiao Busi realises this product however the life of great and rich people. He gives himself infuse feeling of a kind of mission. Qiao Busi once had said, his purpose is not gone as most wealthy person, go up in the evening everyday however bed when feel oneself and oneself group doing gave extraordinary career. You also should let yourself get ready from the thought work energetically one time career. (Ease flies)
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