Sunday, January 15, 2012

Unscramble the strategy after Intel reconciles: AMD calls game regular change

Beijing reports Luo Xiaowei of our newspaper reporter



The kind and enmity that is as long as 30 years with Intel reconciles, let AMD have the feeling of feel proud and elated eventually. For the word that holds presiding apparitor Mei Deke concurrently with this company president, namely " game regulation has been changed " .



This reconciles important to AMD is not to be able to rec most popular selling dog stairs eive how many compensation, obtained fair market environment however. "It is likely before 2012, china makes the market with the biggest AMD. " Meideke emphasizes at the same time.



   With reconcile change fair competitionnorth face shirts



"When AMD just began to launch campaign of this antitrust lawsuit with Intel, our purpose is not to want from how many capital is gotten to compensate over there Intel, our real purpose is to hope to make a change to market environment, make this market becomes more normal, become to open, the market that can allow fair competition. " on December 2, mei Deke is right include " times of an ancient name for China " reporter inside media expresses.



Be in last month 12 days, AMD sues Intel to hit upon in the conclusion of ridge in a field of computer chip domain for years result. Two chip tycoon is below the circumstance that does not have any adumbrating hold telephone meeting suddenly, announce to will be reached reconcile clause, stop suit.



The basis reconciles agreement, intel pays 1.25 billion dollar inside 30 days, it is in order to exchange AMD cancel at present to Intel inside global limits all suit that local monitoring branch offers. Additionally Intel returned the form with written file and PC manufacturer to make commitment: It is a condition with product discount no longer, ask downstream manufacturer signs the agreement that can use Intel processor only; Ask downstream manufacturer is deferred no longer introduce AMD product, perhaps be popularized in the market or AMD product must be not p dog stairs best buy ublicized in ad activity; If the manufacturer used AMD processor, intel must not detain the relevant cost that should give this the firm.



Reconcile suddenly of Intel and AMD caused an the most popular selling dvd discovery in an uproar.



Mei Deke will accept on December 2 when interviewing, say: "We think the doing of past Intel makes really we a few clients and partner cannot serve as a foundation freely to undertake choosing with first-rate technology and first-rate price, final we also can understand, the force that urges innovation truly comes from the competition that opens fairly. The force that urges innovation truly comes from the competition that opens fairly..



"2009 to AMD company it is a first-rate opportunity. " Meideke expresses, "AMD is mixed now the relation between OEM manufacturer is unprecedented good. E.g. , a of AMD very good partner, can be only before above table machine the processor that uses AMD, and after this thing, will OK in jotter more development opportunity are sought above computer. Will OK in jotter more development opportunity are sought above computer..



AMD12.5 is offerred the use issue of 100 million dollars in reconcile to Intel, mei Deke says: "This money can do a readjust to our debt, there can be more sizable one portion to be used at deferring to repay among this money that is to say already most popular selling dog crates large some debt. There can be more sizable one portion to be used at deferring to repay among this money that is to say already some debt..



   China will become AMD the biggest market



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"In table machine market, AMD owns the market share of 20%-30% , in jotter market, this one portion has 10%-15% only however. " AMD of Introduction Meideke discloses when current market condition, jotter has become the drive force that PC increases now, be " the biggest target market. We will become very big the most popular selling dog crates large in jotter market share, the significant opportunity that this will make AMD " .



As we have learned, at present the fast growth of PC market basically is in consumptive market and the rising market that include China inside. The viewpoint says, china will make the PC market with the biggest whole world 2012. The data shows, at present big China area has made AMD whole world center of Wu of the 2nd great undertaking. To this, mei Deke expresses: "It is likely before 2012, china makes the market with the biggest AMD. China makes the market with the biggest AMD..



"CPU, GPU(Graphic Processing Unit, graphical processor) and the confluence that video handles is changed, offerred good development opportunity for AMD. " Meideke discloses further, "AMD next year is some earlier the processor that moment can offer the first batch of confluence for the user, there is CPU to have GPU again already on chip together together namely. There is CPU to have GPU again already on chip together together namely..



It is reported, the ATI before this and NVIDIA(Ying Weida) it is global graph processor two leading enterprises, nevertheless on July 24, 2006, AMD company announced to buy ATI with 5.4 billion dollar, make its replace ATI thereby the new tycoon that makes GPU field.



"Go 5 years in, the development speed of the CPU of speed far outclass that GPU technology develops, 40 times of the CPU computation ability that we see the computational ability of the GPU that precedes currently is to precede. " Meideke says, "GPU also more and more become gain ground change or the purpose place of in a popular style. "GPU also more and more become gain ground change or the purpose place of in a popular style..



"In the future we can be admired likewise, use present application, and meanwhile the price will be more low, specific power consumption is lower also, namely the battery service life of the life of table machine and notebook computer will be longer. " when Meideke is introducing the advantage of CPU and GPU confluence processor, say.



   Future comes off manufacturing industry Wu



"The compromise of Intel can let AMD let go break away from chip to make professional dvd discovery best buy work, transition is design firm. " Meideke says at the same time.



2008, AMD came off production is unit, the ATIC with A couplet chief of a tribe and combination of Mubadala development company established joint-stock company GLOBAL FOUNDRIES.



Mei Deke says: "GLOBAL FOUNDRIES serves as to come off from AMD the production company that come out, will move toward independence gradually, AMD regards his subsidiary as this company no longer, can change the equity structure of this com the most popular selling dog stairs pany quickly, the capital stock of AMD can drop apparently. The capital stock of AMD can drop apparently..



GLOBAL FOUNDRIES company makes a service for AMD long-term chip not just, also will dvd discovery face other at the same time those semiconductor companies that produce a section without oneself undertake manufacturing a service.



"Without doubt, such act also is good news itself to AMD company, we have sufficient capacity to offer quantified technology to the client really on one hand lead product, at the same time we also do not need to fear we want to invest enormous capital for production each years, this capital can arrive to be spent dog crates large strong every year greatly on 1 billion, 2 billion even 3 billion dollar. " Meideke discloses, look into future, the outstanding achievement of AMD company can have fewer wave motion, the cash that can keep enough especially flows.

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