US stock comment: The challenge with real Kindle

   Introduction: MarketWatch is written now civil say, wall street a lot of analysts are held to Kindle not small dvd discovery period make, hope it can drive Yamaxun's hardware and electronic book sale, the battalion that drives Yamaxun closes and profit grows considerably, can be this task actually not relaxed, the competition of this one rising market jus most popular selling dvd discovery t just begins just.

Going up to the contention of book lover, silicon Valley can say to erupt again almost an intense battle.

Between Feburary, yamaxun (AMZN) announces to upgrade their electronic book reader, in the Magentu that new York suffers homage fully book house rolled out Kindle 2. A few short after the month, be in new York likewise, they are in again admire this the university released Kindle DX, latter shell is a few older, can let a person read newspaper and text book easily.

Under this kind of circumstance, natural meeting somebody does not sit. Zhou Er, one of business of the earliest development of electronic book reader Suo Ni (SNE) comes on the stage, released a kind of reader that has wir dvd discovery 3 eless join function likewise, the issuance of this kind of Reader Daily Edition the place also is give tit for tat, anthology was in the new York that has symbolistic sense public library, apparent, they are the strong belief that holding recover lost territory in the arms.

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Need not say, this looks is a strive to be the first searchs the the oldest, most majestic issuance the competition of the ground, and actually, what they brew, dvd discovery best buy it is undoubtedly around move the contention that book of the first electron divides the throne that sell business to spread out. Yamaxun's intent is the IPod that hopes he has market of newborn electron book at the same time and ITunes, and the abacus of this one's own wishful thinking, sufferr dog stairs and ramps ing the violent attack of someone else.

In this one domain, suo Ni once had had very clear forerunner advantage. Tycoon of this Japan electron is the reader of the first electron that released in September 2006, come on stage than original Kindle should early a year many. The problem depends on, product use of Suo Ni is limited, lack has the book of enough force, and user interface is very chilly also. The person that use should obtain new book, insert it to personal computer with respect to need.

Under photograph comparing, kindle appears disparate, it stored at the beginning dog stairs best buy many best seller, in addition, it still has wireless join function, such users can be bought at any time and place and download new book.

From that later, still a few other new players also intervened in succession the market, go up objectively the pace that quickened whole market advancement. As to now, whether do one of the most serious problems have enough to maintain them in Yuyamaxun undoubtedly market of inchoate electron book is banner positional method. Meanwhile, the other player design in product of science and technology and producer face, experience should come richly than Yamaxun apparently, and book publication industry also is paying close attention to closely, because they do not think of course,make the refurbished version of musical industry.

Barnes&Noble Inc. (BKS) already blow bugle, last month, they announced they march the decision of electronic book market. Current, the Plastic Logic Inc of privately owned company of city of California hill scene. Be in charge of developing electronic reader for them. Plastic Logic already the first time a few cases that disclosed him equipment, the product of latter Biyamaxun wants lighter, a few thinner, but the preparation that has not become good side city.

　　 The tendercy of publisher15 pin vga

To Yamaxun, one of the mainest challenges depend on, they can acquire relatively strong position, because was built between they and publisher,be close greatly, exclusive concern, this makes Kindle OK allege proudly, oneself have most person to want reading book truly. However, publisher becomes alerter and alerter it seems that however now, they do not hope to breed tycoon of an electron book apparently, yamaxun had had very powerful place on hypostatic book sale, it is good to still had better not make it more powerful be. A few publisher still are reached with a kind of any hardware in intended avoid exclusive cooperative agreement, include Kindle inside.

In fact, it is early between May, gartner Inc. analysts once compose considers to report too, point out publication industry should " be evaluated carefully and the agreement between Yamaxun. Avoid to be immersed in the exclusiveness with hardware to cooperate " .

These analysts think, "Publication industry, especially newspaper and magazine publisher, they need to achieve a variety of hardware solutions at the same time certainly, and the major portion that avoids to let some onefold hardware produce business to perhaps sell storefront to control digital cent to sell the market. And the major portion that avoids to let some onefold hardware produce business to perhaps sell storefront to control digital cent to sell the market..

Nevertheless, publication industry also has his worry apparently, if want them to throw too much capital to develop the software that is aimed at all sorts of different patterns, they also won't be willing.

Be on sale of Chinese Mu university learns new York Ford professor Geleike (Albert Greco) expresses, he believes to be on this one market, also can appear the standard that company of a science and technology establishs, greatly, this resembles is Microsoft (MSFT) accomplishs with his operating system place in the young times of personal computer industry in that way. memory card digital cameras

"At that time, a job that is worth to rejoice most is, the operating system of Microsoft can run on an any personal computer. " Geleike expresses, he thinks, will coming to those who be occupation standard of establish of electronic book reader will not be Yamaxun, however a company that there is attainment more in domain of science and technology.

　　 Malic variable

Now, about the apple (cause a temporary clamor of a variety of hearsay it may be said that AAPL) is brewing flat computer, if this hearsay is belonged to solid, no matter be Yamaxun,still be Suo Ni, their electronic book plans to will be pounded apparently. Since Yamaxun's reader was rolled out in November 2007, the apple is in all the time be an onlooker.

The apple has actual strength of so powerful science and technology, since they are long-term dedicated all the time at software, and admire very much to the design, needless to say, they still have Qiaobusi (Steve Jobs) a s dog stairs for bed uch palm door people. Look at present, innovation goes the engineers that Qiao Busi guides an apple completely possibly a kind muti_function the product of syncretic, a kind of jotter / get online this / electronic book reader.

Geleike also emphasizes, "You can never the existence of oversight apple. " he complements, in addition Gu Ge (GOOG) also has very powerful force.

Meanwhile, the analysts of Gartner still oppugn Yamaxun's productivity, they suspect Yamaxun cashs without actual strength at a dog crates large dogs ll the gain that oneself score, cash adequately in that way like the apple without ability at least oneself are mixed from IPod the gain that scores among other hardware. Look at present, the sale that main goal of Yamaxun appears or prompts presswork grows, but analysts suspect this is afraid however and unwise.

"Malic place develops, it is a certain number of products actually familial, among their strategy, ITunes storefront and other software are having very important place, they can make hardware farther appreciation. " that report between May emphasizes, "Our biggest question depends on, yamaxun is essential go up saying to return is the shopk the most popular selling dog stairs eeper on a line, do not know whether they have sufficient capacity and skill to come configuration and management a variety of hardware products, and provide corresponding service. And provide corresponding service..

Wall street a lot of analysts are held to Kindle not small period make, hope it can drive Yamaxun's hardware and electronic book sale, the battalion that drives Yamaxun closes and profit grows considerably, can be this task actually not relaxed, the competition of this one rising market just just begins just.

(Article author: Therese Poletti)