Guide language: Foreign media is written today civil say, today is to all alone the Buddhist nun listens along with sound (Walkman)30 year old birthday, although follow sound to listened to change world each district thoroughly,people listens musical means, be surmounted by the malic IPod place of digital age however nowadays.
30 years ago achieve want
The portable tape player that came out on July 1, dvd discovery best buy 1979 " Walkman " help Suo Ni development become tycoon of global electric equipment. Listening to the head that appear dvd discovery channel on the market along with sound two months with respect to work off 30 thousand, 10 years sales volume is as high as after this 50 million. Be in however after 30 years today, suo Ni is contending with the adversary such as the apple. The apple scored huge success by right of IPod music player.
With Suo Ni the time photograph of blueprint of Walkman of draw of hand of engineer Nobutoshi Kihara is compared, the age nowadays is old already different. Already emeritus Kihara accepted 2006 when interviewing, say: "Await us in those days procurable draw blueprint " , "I can close an eye to imagine our product, the interface of the product when imagining cantering person is taking Walkman how activity, the life that how the imagination lets a product blend in people " .
Crank is broken out when Suo Ni combines father well to be in abroad most popular selling dvd discovery greatly to travel greatly, think of to design the tape player of a can square portable belt. The market is not at first enthusiastic to the reaction of Walkman, a lot of shopkeeper think, succeed very hard without the box type player dog crates large breed of recording function. However today, walkman has achieved 385 million in total sales volume of the whole world, include to use among them show the digital type that deposits check.
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The explanation says all alone Buddhist nun, one word of Walkman is come from at that time of ovation preterhuman (the predecessor of Superman) and Walkman " Pressman " recorder. At first Suo Ni plans to be in the United States and England to be used respectively " Soundabout " and " Stowaway " two names roll out a product, had accepted Walkman in the children that is informed Europe later the ability after this name gave up this one idea. Walkman gradually thorough popular feeling, and 1986 by dictionary of income Oxford English.
Digital age meets formidable adversary
To IPod generation, vintage Walkman is bad to use. The reflection that BBC ever let 13 years old Te Campbell (Scott Campbell) changes his IPod for vintage Walkman, in order to experience the dog stairs best buy difference of both. He says: "(my friends) what the parents that imagines oneself very hard uses at the outset is a such big cases. " Campbell spent 3 days of time " just figure out tape is double-faced " . He says: "I regard M dvd discovery 4 etal/normal switch as by accident is some kind of special equalizer, just know dog stairs ing later is switch two kinds of different tape. Just knowing later is switch two kinds of different tape..
In recent years, walkman of Suo Ni repackage, rolled out new version, include model of multicoloured candy beans among them, gained certain success. Suo Ni's spokesman says, be in up to the money March year, the sales volume of Walkman amounts to 7 million, compared wit dvd discovery h on one year 5.8 million grow somewhat. But Suo Ni fails to form grim challenge to the apple however, since the apple rolled out IPod 2001, did not achieve 100 million to sales volume of half an year, become history on the musical player that sell dog crates large dogs s the most quickly. At present the sales volume of IPod already exceeded 200 million.
Nowadays, suonixi hopes new fund touchs Walkman of screen X series to be able to be carried brace up sales volume. A lot of observation personages think, the successful reflection of IPod gives the reason that Suo Ni lags behind in recent years, fail to grasp Internet and the opportunity that digital age brings adequately namely. Besides bibcock status is lost in domain of portable music player, of Suo Ni PS3 best-selling sport plane position also is replaced by Wii place of Ren Tiantang.
This year in May, suo Ni announces 14 years to come first operation deficit, warn say present wealth annual meeting continues deficit. Suo Ni CEO Howard Sijinge (Howard Stringer) oath will strengthen a company to be in game and film the advantage of two domains, he cut down 16 thousand position, closed the plant of nearly 10% . (Fan Jia)
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