Sunday, January 15, 2012

When software development encounters economics thinks

Civil / brave of this print journalist chapter



"Stop theoretic, begin the operation " propagandist language, you are already hep perhaps.



This is to come from at the ad saying with classical IBM, they try to present an audience a such prospect: A large company is invited made an appointment with a batch of clients to make an on-the-spot investigation, company controller alleges solemnly the company has how many plant in the world, how much cent sells a center, show the innovation that says to will begin oneself here is itinerary, but should be asked about when how innovating, this controller however be rendered speechless. dvd discovery



Today, IBM initiate " software economics " academic, can't help letting us think back to 2002, sweden is royal the academy of sciences Nobel economics award promulgated Daniel • Kaneiman, professor of this American Princeton college that has the United States and Israel dual nationality because " the integrated insight that researchs a field from psychology in the future applies in economics, decided the factitious judgement below the circumstance and decision-making respect to make outstanding contribution in inaccuracy especially " .



Whether be IBM introduces economics first in software development, our unknown, but serving as the IBM that forms software economics theory is absolutely some kind of thing is saying in character. And look --



On August 18, 2008, spot of press conference of forum of IBMRational software height



The Dalian that holds before long afore is soft hand in on the meeting, " 2009 China software i dog stairs for car nnovates independently report " the report is released formally. The report shows, 2008, our country information is transmitted, computer service and software industry invest 213 billion yuan, grow 17.1% compared to the same period; Income of business of our country software seven hundred and fifty-seven billion two hundred and ninety million yuan, grow 29.8% compared to the same period, on increasing ratio year the corresponding period is high 8.3% . Look so, industry of our country software falls in the influence of world economy crisis not the pace that backwater grows.

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The report elaborated the 4 large dominant positions that industry of our country software expands: Have huge home market, software talent supplies latent capacity big, environment of software industry policy is perfected gradually, financial crisis brought certain opportunity. Also elaborated 4 large inferior position at the same time: It is enterprise dimensions small, lack core skill, bring about product homogeneity tall; 2 it is technical innovation inadequacy; The 3 whole nations that are devoid software industry develop the strategy; 4 it is innovation of industry of influence of software pilfer edition, development; 5 it is industry of software of thing ministry area development difference is notable.



IBM initiate " software economics " academic



In August 2009 the middle ten days of a month, annual software develops grand meeting -- forum of height of software of 2009 IBM Rational is held, IBM released a name to be on the meeting " promotion software economy " white paper, put forward first " software economics " academic, emphasize an organization should economic ground is measured investment and yield, of each job in coaching with this software is developed and resource deserve to compare, in ord dog stairs er to obtain) of return rate of first-rate ROI(investment.



This is different from before " software engineering " of new theory put forward, the help the company invests software effectively to be united in wedlock with business strategy photograph, let software invest the first step that accords with business, promote a project successful rate. IBM still was released a series of new products such as Rational Insight, MCIF(Measured Capability Improvement Framework) and if where,service of platform of consign of software of the deploy in cloud environment assists promotion business " software economy " , these products aim to pass the capability that provides visibility of stronger software project status and monitoring investment, help client reduces cost and avoid risk. brass faucet



All the time since, the daily and decision-making metropolis of software project gets of the traditional economy element such as situation of trend of element of balance of value judge, cost, manpower, macroscopical economic trend, technology, market and opportunity restrict. The software that carries number 10 years develops optimal practice to consider, IBM realises, software produces the job that is content of a hi-tech not only, it is the complex system project of factor of cost of consideration of a need more. Be in an enterprise as software consign medium position is significant with each passing day, traditional " software project " the principle can no more bring more competition advantage for the enterprise. "Software economics " be born in this one setting under.



If say " software engineering " of attention is flow, so " software economics " pay close attention to a result more. "Software economics " of the value in paying close attention to software to develop decide, trend of element of the balance of cost, human nature, macroscopical economic trend, technology and market situation and opportunity. Its strive digs economic target, system to stipulate condition of ministry of parameter, inside and outside and software develop the relationship betwee the best selling dvd discoveryn t most popular selling dvd discovery he technology better, will promote the business of project, enterprise, industry and even country value.



General manager of Rational of IBM software group Dr. Daniel Sabbah expresses: "Below current economic situation, the enterprise is seeking new approach, with period get greater value from inside software investment. With respect to this character, the enterprise is in the flow regulation respect that measures business value and place of asset of their consign software to use compares laches all the time. Traditional software project standard greatly oversight the importance of real business result. Our client has begun to realize now, the software that must propose place form must propose place form and assembles is treated carefully as strategic business assets. IBM devotes oneself to to help a client make correct decision-making and the positive result that improves regulation of flow of this burgeoning business. IBM devotes oneself to to help a client make correct decision-making and the positive result that improves regulation of flow of this burgeoning business..



Offer the solution such as Rational Insight, MCIF to support " software economics "



Rational of IBM software group develops vice-president Jamie M. Ms. Thomas goes out in report middle finger: "We want to help a client form a kind of framework, this kind of frame can help them ponder over the consign of software and development afresh, the client that also can help us additionally answers sundry challenge between very complex environment. Such a few challenges that I mention, include the following 3 respects, the first, because of software consign, the group is in the place with different whole world dispersedly. The 2nd, because of present supply catenary becomes more and more complex. The 3rd, because undertake to business flow,more and more complex problem also is faced in the process of automation. What we want to help a client is, make them more businesslike when facing these challenges. Make them more businesslike when facing these challenges..



In view of afore-mentioned client demand, IBM rolled out brand-new investment and project government solution ceremoniously -- Rational Insight. It can help the performance that industry leader is measured and runs the group inside whole industry and project result. Rational Insight uses IBM Cognos software to compose is built and be become, can offer multinomial standard and appearance dial plate, the constituent sex problem that help enterprise discovers quickly and focusing creates software or systematic project defer or break down, ensure proper personnel spreads out cooperation smoothly, then adopts real time measure to improve a result ceaselessly.



In addition, the Measured Capability Improvement Framework (MCIF) with brand-new IBM provided a feasible framework that measures value of group work efficiency, business to develop the controller of the group. This one frame can help them judge result and administrative project, make necessary change and make perfect target, improve software consign ability continuously thereby.



Current, the business project of 59% or it is one of cannot achieve cost, time or limits goal, or it is complete failure. Realize ideal business gain more efficiently to help a company, IBM is about to roll out an experiment to plan -- IBM Rational Focal Point For Project Management. This brand-new solution aims to reduce the defer of cloggy software project and mistake. Through regarding rock-bottom platform as Jazz, rational Focal Point For Project Management is supportable the communication that crosses area and organization, job shedding and cooperation, improve business gain and the first step that manage constant change thereby.



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As IBM ceaseless and patulous cloud is calculated ability, IBM earlies childhood dominate a brand-new Rational service, these services can be helped design, test and go to software assets disposition in cloud computation. IBM faces consign of software of cloud calculative Rational all advantages that service general can offer software to serve namely, include lower always have cost, instant but expanding, quicker disposition, taller production efficiency, still can offer the cloud at the same time fictitious the additional dominant position that change and fixes a price neatly.



Let Chinese software " economy " rise



Stop to create green catchword, begin to create green the sources of energy; Stop extend storehouse, begin to enlarge the market. Talking about innovation when everybody when, the business elite that is a delegate with IBM people the company that helping all sorts of kinds realizes innovation truly. They and spread all over the orgnaization collaboration at world each district, assisted them to gain a lot of revolutionary success. And IBM from enter the market to arrive quickly growth profit, include to blow commits a crime and prevent a disease to spread even, their place experience is very extensive.



Now, no matter be in,economic level, technology level still is social level, we had been been in one case by mutual connection, but mere implementation interconnection is insufficient still. IBM thinks: They still need to go to intelligent infuse among the means of its system and job. The world becomes more compressed, smaller, and it will become now have wisdom more. Accordingly, IBM put forward to build " wisdom earth " proposal, through creation more intelligence is changed, more the software of wisdom, and invite the couple with these software and IT better system be together, build such " the earth of wisdom " .



One of clients of IBM Rational -- development of technology of economy of island of emperor of the Qin Dynasty is carried out namely " software economics " very good example. Through purchasing system of a software, the developing zone finished platform to rent, the multinomial task such as service of Training Within Industry, company, reduced the cost of the enterprise inside garden area through scope effect; In the meantime, will tell to the enterprise inside garden area, platform of Rational software consign also is travel of their carry out " software economics " good rely on.



Development of technology of economy of island of emperor of Chinese the Qin Dynasty was 1984 skill of first national level economy that establishs via approval of the State Council one of developing zones, achieved area total output value 2008 fifteen billion and seventy-five million yuan, 18.6% what hold whole town. 2009, the developing zone begins construction base of industry of data of island of emperor of build the Qin Dynasty -- " China counts cereal " , construction education grooms, service of project hatch, data, business manages continuously, move free originality, research and development t dog crates large best buy o make wait for area of 6 big functions, will become Chinese head home to serve course of study and data industry with data content course of study, data the area of garden of modern industry function that production of research and development of soft, hardware gives priority to.



Carry investigation, island of emperor of the Qin Dynasty counts cereal discovery, the enterprise inside garden often buys a software development tool without sufficient financing, but the desire that they hope to promote software to develop quality through the tool is very urgent. In addition, a lot of outside the development tool that bag business uses in certain project often is finished in development hind the ground that does not have use force, created the waste of investment. Additional, the talent for contented garden area is laid in, those who count Gu Yexi to hope to be able to have a talented person is on-the-spot groom, but this needs a good deal of capital to buy development platform. And in deploy after platform of Rational software consign, no matter return the angle place that is an enterprise to need paying cost to be reduced greatly from garden area, the effect is likewise outstanding however. In the future, island of emperor of the Qin Dynasty counts cereal to still will establish operation firm undertake manage and be maintenanced of platform, through renting software to also can gain steady income. Calculate so come, the economic Zhang that this software invests cannot call not brillant.

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Will tell from another angle, pass this one mode, several cereal had service competition ability, garden division business acquires the outstanding development terrace of low cost, area also can develop more person with ability, the long-term effect of these achievement is very considerable also.



In recent years, industry of software of our country home grows the largest inferior position to depend on enterprise dimensions, it is diminutive company for the most part, have a few people, ten people only even a few the individual's companies. Liu Hongjun of standing vice director is accepting service center of technology of the division in development of island of emperor of the member that development of technology of economy of island of emperor of the Qin Dynasty runs council deputy survey, the Qin Dynasty when the reporter interviews, express: "Be in the software business that Qin Huang does best inside insular development, software develops personnel to achieve 400 people left and right sides, still have 100 much people even a few the individual's companies, greatly small the dimensions that has 100 companies left and right sides. Why to want to choose to cooperate with Rational, basically have the reason of tripartite face: The first, our developing zone is encouraging the bag outside expanding software industry and service, since putting forward to make digital industry recently especially, want to most popular selling dog stairs look for a very good technology to serve platform to support the development of this industry necessarily. We are chosen will choose went choosing Rational, should say we think of " edge tool " it is IBMRational; The 2nd, regard a software park as the area, our developing zone wants to develop as data garden area, development of software of original developing zone is medium the word of low layer, the collaboration of we and IBMRational, after making software consign platform especially, the standard that our software develops the likelihood is mixed with respect to a step administrative levels; The 3rd, from this year Feburary with IBM bring into contact with now, our platform had gone up line, next we are grooming the respect also should be done. Next we are grooming the respect also should be done..



Zi rich high new developed area is the high new developed area of level of our country state, develop quite in heavy industry and manufacturing industry, but in software industry line of business of the bag outside mixing loses quite.



According to Zi rich Mou Xiangfeng of director of new and high district introduces: "Be based on such consideration just about, new and high dog crates large strong area thinks Rational of have the aid of makes platform of a software, develop the Information Industry inside the area, the industry that makes its puny closes to do in this platform the first line of a couplet on a scroll do greatly strong, make the new and high industry of whole and new and high area and Zi rich city. The Information Industry is mixed now outside bag industry is in home is already prosperous begin rise. Zi rich regards 3 lines as the city, do very not quite still in this respect, but Zi rich got a lot of favourable policy, include poineering phase to give the support of capital, field and taxation. But had these returning insufficient, the systematic support Information Industry that still needs to have one cycle and outside the development that includes a property. We plan to want to do our information platform now, through having with the cooperative plan of IBMRational, the line goes up after planning 5 years. The product that we perceive Rational is in of the system establish model, development, government, code develops a respect to have the solution of one a complete set of, those who help our enterprise form a standard, seasonable consign quality system, can be in software company to have very main effect in old course as a child so. Can be in software company to have very main effect in old course as a child so..



Place of general manager of Rational of group of software of positive-appearing image IBM Dr. Daniel Sabbah says: "Old in the past, chinese software industry had very big shake-up really. Today's client also differred completely with the client more than 10 years ago, become more complex. But I saw we obtained very great progress, gained headway in business side not only, and the client that is in China and the cooperative relation respect with the partner also obtained very great progress. I am very accordingly glad also to can attend such one changes in the center come, very glad to can see IBM software provides the capability of this respect, offe dvd discovery channel r relevant product and solution, promote the development of Chinese software industry jointly. Promote the development of Chinese software industry jointly..



Long-term since, software company capital of China is little, the technology is accumulated insufficient, no matter be the company grows or the government props up,should calculate this software clear " economic account " , below the sign that does not see in current economic situation its restore especially. Emphasize software investment and business end close together union, adjust resource to deserve to compare according to market demand change at any time " software economics " can help Chinese software company seize market opportunity, the technical level that uses platform of existing software consign will promote " software economy " .



General manager of Rational of IBM software group Dr. Daniel Sabbah



Area of big China of IBM software group Rational general manager Mr Xia Ran



Software of Rational of IBM software group develops vice-president Jamie M. Ms. Thomas

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